Milky Cat - Privacy Policy

(Last updated on September 4, 2026)

Thank you for choosing to be part of our community at Milky Cat("Game", " we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at persoftware.srl@gmail.com.

PERSOFTWARE SRL is responsible for the processing described in this Privacy Policy. "Personal information" includes information you provide and information collected automatically through the mobile Game, its related services, or this policy website (collectively, the "Services").

When you visit the Game, and use the Services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of the Game and the Services.

Your use of the Game is subject to our Terms of Use. On Apple platforms, the Apple Standard End User License Agreement also applies.

Milky Cat is designed for a mixed audience. On first launch, the Game asks the player to select a broad age category or choose not to declare one. We do not ask for or store a birth date. The selected category is used to apply age-appropriate privacy and advertising protections as described below.

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.


TABLE OF CONTENTS
  1. WHAT INFORMATION DO WE COLLECT?
  2. STATISTICS AND ANALYTICS
  3. ADVERTISING NETWORKS
  4. DISCLOSURE OF DATA
  5. DELETION OF YOUR DATA
  6. AGE LIMITS
  7. HOW DO WE KEEP YOUR INFORMATION SAFE?
  8. WHAT ARE YOUR PRIVACY RIGHTS?
  9. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
  10. DO WE MAKE UPDATES TO THIS POLICY?
  11. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

1. WHAT INFORMATION DO WE COLLECT?

The core Game can be used without enabling the optional online and advertising services described below. The data processed depends on the selected age category, platform, consent choices, permissions, and features used.

We may collect or process Data when you:

a) Start the Game and use platform services

The broad age category selected during first-run setup is stored on the device and used to enforce privacy rules. We do not ask for or store a birth date. For eligible Teen and Adult sessions, the Game may connect to Google Play Games or Apple Game Center and receive a platform player identifier and display name for achievements, leaderboards, and online features. Child and Unknown sessions do not initialize those services.

b) Use our Services

Depending on the active age/privacy rules and the features used, the Game or its service providers may process:

  • game data such as achieved game levels, rewards, completed events, virtual currency and statistics including the playtime or the use of the various features as well as the data associated with any bugs and malfunctions.
  • IP address and approximate location data (derived from your IP address)
  • identifiers such as an app-instance identifier, anonymous backend identifier, platform player identifier, notification token, or advertising identifier when permitted
  • device data and technical data such as device type and operating system, network connection type and mobile carrier, screen resolution, device language
  • user preferences and settings, such as game language, settings regarding push-notifications and in-game sound and music.

We use this Data to operate and secure the Game, store progress and entitlements, provide requested online features, diagnose failures, prevent fraud, communicate where permitted, and improve the Services. Child and Unknown sessions keep optional third-party SDKs and account-linked online services disabled. Choosing not to declare an age receives the same conservative treatment as Child. The limited, identifier-free first-party aggregate measurement described in Section 2 may still operate.

c) Make purchases in our Services

We do not receive or store your complete payment-card information. The Game may offer consumable items, non-consumable entitlements, and auto-renewing subscriptions. Google Play or Apple processes payment and returns transaction, product, entitlement, subscription-status, and receipt information needed to complete and restore your purchase.

Payment information is managed by Google Play or Apple. For information about their processing, see:

Google Privacy Policy

Apple Privacy Policy

d) View advertisements within our Services

Only Adult sessions may initialize our advertising provider. For those sessions, and only after applicable consent and platform choices, Appodeal and its authorized advertising partners may process information such as the IP address, advertising ID or similar device identifier when available, device and operating-system information, language, network information, coarse region inferred from the IP address, and ad request, impression, click, and interaction data. This processing supports ad delivery, frequency controls, measurement, reporting, security, and fraud prevention.

The Game does not request precise location permission for advertising and disables Appodeal location tracking. Adult sessions may receive personalized advertising only where allowed and only after the required consent and platform permission. Child, Unknown, and Teen sessions do not initialize Appodeal and are not shown ads.

Where required, you can review or change advertising privacy choices from the Game's Settings screen. You can also manage advertising identifiers or tracking permissions in your device settings:

  • On iPhone or iPad: go to Settings → Privacy & Security → Tracking.
  • On Android: use the Ads controls under Settings → Privacy. The exact path varies by device and Android version.
e) Contact our Player Support team

If you submit optional in-game feedback, a server-verified online-profile reference is attached to prevent abuse and connect the report to your profile. The form also offers a technical-details control, enabled by default, for device model, operating system, game version, connection type, screen resolution, memory, processor count, and game progress. You can turn those additional details off before sending. We do not attach advertising identifiers, payment details, passwords, screenshots, installed-app lists, or authentication or notification tokens.

Only the developer and explicitly authorized support personnel may access support reports. Reports are automatically scheduled for deletion after 365 days. We may retain narrowly limited information longer only when necessary for an active dispute, fraud or security investigation, or legal obligation.

f) Provide Feedback

If you provide feedback through the Game, you may optionally provide an email address, which will be used solely for communication related to your feedback. Please do not include passwords, payment details, or other sensitive information in free-text messages.

g) Receive Notifications

For eligible Teen and Adult sessions, Firebase Cloud Messaging may create a notification token and deliver requested game notifications only after device permission is granted and at least one notification preference is enabled. Firebase Messaging is disabled for Child and Unknown sessions. You can manage notification permission in the Game and device settings.

h) Visit this policy website

Our web host and the content-delivery providers used by this page, including Cloudinary, jsDelivr, and Google Fonts, receive standard request information such as IP address, browser/device information, requested URL, and request time in order to deliver and secure the page. We do not place advertising cookies or web-analytics tags on this policy page.


2. STATISTICS AND ANALYTICS

We use two separate measurement levels to understand whether the Game works and where gameplay can be improved. Neither level is used by us for advertising or cross-app tracking.

Limited first-party measurement: After you acknowledge this Policy, every age category may send a small allow-listed set of gameplay and performance events, such as app opens, tutorial progress, level starts/results, broad performance buckets, and return-time buckets. Before transmission, values are reduced to short predefined categories. The payload contains the platform, app version, event name, and permitted dimensions only. It does not contain an account, advertising, device, installation, or Firebase identifier, and it does not create a player profile. Our server converts each event directly into a daily total and retains that aggregate for 35 days. Hosting and network providers may still process ordinary connection data, including an IP address, as necessary to transmit, secure, and operate this service. These limited daily totals remain active when Detailed analytics is off.

Detailed Firebase Analytics: Teen and Adult sessions may use Firebase Analytics for more detailed gameplay, session, device, approximate-region, and performance measurement. It uses an app-instance identifier but is configured without advertising personalization and is not used by us for advertising. In regions where an explicit choice is required, Adults receive Detailed analytics only after enabling it. If an Adult declines, Firebase may receive only denied-storage, identifierless measurement signals. Teen sessions in those regions are limited to the same identifierless signals. In other permitted regions, Detailed analytics is enabled for Teen and Adult sessions under our legitimate interests and can be turned off in Settings without losing access to the Game. Child and Unknown sessions never initialize Firebase Analytics. Advertising consent does not enable Detailed analytics.

  • Firebase: Firebase Authentication may be used for Teen and Adult sessions. Firebase Crashlytics is enabled automatically for unlinked operational stability diagnostics for those sessions; Milky Cat does not attach a player ID, Firebase account ID, advertising ID, Google Play Games ID, or Game Center ID to those crash reports. Firebase Cloud Messaging is used only after the separate notification choices described above. Child and Unknown sessions do not initialize these Firebase products. Firebase privacy information.
  • Unity Gaming Services: may initialize for Teen and Adult sessions to support Unity-powered online/service functionality. Unity Privacy Policy.
  • Google Play Games and Apple Game Center: may process platform player identifiers, display names, achievements, and leaderboard activity for Teen and Adult sessions. Google Privacy Policy; Apple Privacy Policy.
  • Store statistics: Google Play and Apple may provide install, commerce, and performance statistics under their own policies.
  • Appodeal: advertising and ad-performance processing for Adult sessions is described in Section 3. Appodeal Privacy Policy.

3. ADVERTISING NETWORKS

For Adult sessions, the Game uses Appodeal as its advertising mediation provider. Appodeal, its required SDK components, and authorized demand or technical partners may select, deliver, measure, secure, diagnose, and report advertisements. The partners used for a particular ad can vary over time and by platform, region, consent state, and availability.

The categories of advertising data that may be processed are described in Section 1(d). Appodeal's privacy policy, including information about its processing and partners, is available at https://www.appodeal.com/privacy-policy.

Milky Cat does not initialize Appodeal or show ads for Child, Unknown, or Teen sessions. Adult sessions remain subject to applicable consent, privacy-option, and platform-tracking choices.


4. DISCLOSURE OF DATA

We may share your Data with:

  • Hosting, backend, support, security, analytics, crash-reporting, notification, platform-game-service, and store providers described in this Policy, only as needed for their stated functions.
  • Appodeal and its authorized advertising partners, but only for eligible sessions and for the advertising purposes described above.
  • Administrative or judicial authorities to verify the proper use of our Services or for the purposes of an investigation, in compliance with applicable law. Our team always verifies the legitimacy of the request.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena(including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

Our providers may process Data outside your country, including outside the European Economic Area. Where required, we and our providers use recognized safeguards such as adequacy decisions or approved standard contractual clauses.


5. DELETION OF YOUR DATA

Open Settings in Milky Cat and select Get My Data to obtain a readable copy of data associated with the current online game profile, or Delete My Data to permanently delete that profile and its associated server data. Full instructions are available on our Your Data page.

We keep personal information only as long as necessary for the purposes described in this policy or as required or permitted by law. When it is no longer needed, we delete or anonymize it, or isolate it from further use until deletion is possible.


6. AGE LIMITS

Milky Cat supports a mixed audience and applies different protections based on the broad category selected during first-run setup. Child, Unknown, and Teen sessions do not initialize Appodeal and do not receive ads. Adult sessions may receive personalized ads only where allowed and only after applicable consent and platform permission. Players should not submit personal information through optional support or feedback features without the involvement of a parent or guardian where required by local law. If you believe we have received a child's personal information contrary to this policy, contact us at persoftware.srl@gmail.com so we can investigate and delete it as appropriate.


7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from the Game is at your own risk. You should only access the services within a secure environment.


8. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions(like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right(i) to request access and obtain a copy of your personal information,(ii) to request rectification or erasure;(iii) to restrict the processing of your personal information; and(iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal. If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: Data Protection

Online game profile: Use the in-game controls described above whenever possible. If you cannot use them, email persoftware.srl@gmail.com. We normally respond to verified requests within one month.


9. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information(if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below. If you are under 18 years of age, reside in California, and have a registered account with the Game, you have the right to request removal of unwanted data that you publicly post on the Game. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Game, but please be aware that the data may not be completely or comprehensively removed from our systems.


10. DO WE MAKE UPDATES TO THIS POLICY?

We may update this Privacy Policy from time to time. The updated version will be indicated by updating the "Last updated" date of this Privacy Policy and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.


11. HOW CAN YOU CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at persoftware.srl@gmail.com.